After the Equifax breach of 2017, consumers are looking more carefully at their spending methods and the security on the websites they’re ordering from. Ensure that you’re protecting your customers by purchasing an SSL certificate for your website. Take other steps to prevent data breaches, and if one does occur, always let the customers know what’s happened and what you’re doing to correct the problem. Letting your customers know that they’re purchasing over a secure connection is great, too. They’ll know that their information is safe and that you care about it.
Paid reach and engagement on Facebook will become absolutely necessary for businesses.
According to Business 2 Community, the death of organic belgium whatsapp number data 5 million reach on Facebook “has been on the cards for some time and we can quite easily imagine 2018 to bring the final death knell for anything like organic reach on the platform. It is such a commercial platform now, and there is so much going on with Facebook that is essentially ‘paid’ that organic reach has very much come to an end.
It’s been dying out since 2014, but it is clear that in 2018 it could well be further down than the 5-10% organic reach levels that brands are seeing now. We’re not geniuses, but that sounds pretty bad.”
So what does that mean for your business? You’ll have to stop relying on organic reach to bring in customers. Include boosted posts in your 2018 budget so you can use the platform for its full capability.
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