How to improve SEO on Shopify?

[nusaibatara]

⏲ ​​Reading time: 15 minutes
Is your online store on Shopify lacking visibility and not getting enough traffic ? In this tutorial, I'll explain how to configure all the SEO optimization factors on this CMS . You'll then be able to sustainably improve your ranking on search engine results pages . Don't wait to fine-tune your SEO and watch your turnover soar!

SEO Optimized Shopify Themes
The theme you choose for your Shopify store naturally has a major impact on your site's aesthetics and available features. However, this choice is also essential for optimizing your e-commerce site's SEO. Among free themes, SEO options are limited. That's why I recommend opting for a paid template tailored to SEO requirements.

By doing this, you ensure that the development is carried out by experts, that updates are regular, and that the page layout is optimized according to search engine criteria. Additionally, when deciding which theme to use on Shopify , you should pay particular attention to the following points:

compatibility with different reading media (mobiles, tablets and computers);
SEO features;
the number of reviews and the average rating.
To speed up your search, here are two themes developed in France that I recommend.

Fastlane
Fastlane is designed to meet the needs of Internet users by promoting user experience (UX). In addition, it offers numerous SEO settings and add-ons that are only available on their theme. Another important point is that support is provided in French, which is far from being a standard feature on Shopify.

Speedfly
Speedfly offers an ultra-fast and high-performance theme. It's perfectly adapted to mobile versions and prioritizes user experience. In addition to SEO optimization, it's conversion-oriented. Updates are regular, and customer support is French-speaking.

SEO Features on Shopify
Shopify's SEO optimization options are limited. Without adding add-ons (called apps ), there's not much you can do. However, here are a few adjustments you absolutely must make to your online store.

Metadata
The data displayed on search engine results pages is critical for your SEO and improving your click-through rate (CTR). Don't neglect your title tags and meta descriptions! Fortunately, Shopify allows you to adjust these elements across your pages.

Home Page
In your admin panel, go to “Online Store” and choose the “Preferences” tab.

SEO Tutorial for Shopify: Online Store Preferences
You can then simply fill in the desired information to promote your homepage in the SERP (search engine result page).

Shopify SEO Tutorial: Homepage Metadata
Product sheets
In the belgium phone number data basic settings, the meta title is the product name and the meta description is its characteristics. To customize the metadata for each product sheet, go to the "Products" section of your back office .

SEO Tutorial for Shopify: Products
Choose the article you want to optimize and scroll to the bottom of the page to click on "Edit website SEO" in the "Search engine list preview" block.

SEO Tutorial for Shopify: Product Listing Metadata
Other pages
To transform the metadata of all other pages (blog, categories, about, etc.), you return to “Online Store” and click on “Pages”.

SEO Tutorial for Shopify: Online Store Pages
Again, you choose the page you want to transform, and select “Edit website SEO” in “Search engine list preview”.

SEO Tutorial for Shopify: Pages
Alt attribute of images
By filling out your image attributes, you describe its content to search engine robots. It also allows visually impaired people to understand what a photo represents. Therefore, it's important to carefully write this information.

Images from the different pages