Social selling: how to use LinkedIn to increase your B2B sales?
Posted: Wed Apr 30, 2025 5:09 am
The term "social selling" first appeared in academic research in 2009. It refers to the use of social media in a sales prospecting approach . It was the social network LinkedIn that, in 2013, popularized this concept by using it to promote its " Sales solutions " offering. This involves leveraging a user's contacts to transform them into a sales force. This is why social selling is so associated with LinkedIn and B2B sales in particular.
LinkedIn is the leading hungary phone number data social network used by professionals and has established itself as a relevant solution to integrate into an inbound marketing strategy. By developing specific tools to meet the needs of salespeople, it has become one of the preferred channels for searching for leads and expanding a B2B client portfolio .
The social network allows salespeople to search for prospects, but also to collect a wealth of information about them. You have access to their background and interests; you can follow their publications, share them or comment on them. Thanks to this data, you can not only better target your prospects , but above all personalize the message and sales pitch you send them. Contact is easier and your potential customers are more receptive to it than to a generic email.
All of this information can positively impact the customer relationship you're trying to build. We'll explain how to use LinkedIn to implement a successful social selling strategy and increase your B2B sales.
LinkedIn is the leading hungary phone number data social network used by professionals and has established itself as a relevant solution to integrate into an inbound marketing strategy. By developing specific tools to meet the needs of salespeople, it has become one of the preferred channels for searching for leads and expanding a B2B client portfolio .
The social network allows salespeople to search for prospects, but also to collect a wealth of information about them. You have access to their background and interests; you can follow their publications, share them or comment on them. Thanks to this data, you can not only better target your prospects , but above all personalize the message and sales pitch you send them. Contact is easier and your potential customers are more receptive to it than to a generic email.
All of this information can positively impact the customer relationship you're trying to build. We'll explain how to use LinkedIn to implement a successful social selling strategy and increase your B2B sales.