AIDA Method: How to Apply It to Email Marketing?
Posted: Wed Apr 30, 2025 3:29 am
The AIDA method emerged at the end of the 19th century. It is very old, but still relevant today, and is the work of an American, Elias St. Elmo Lewis, a fervent advocate of advertising.
He then formulated in 1898: " attract attention, maintain interest, create desire, get action" (attract attention, maintain interest, create desire, get action).
This is the birth of the acronym and the AIDA method. It aims to guide a marketing message by following the stages through which a consumer goes to make a purchasing decision.
125 years after its theorization, the AIDA method remains essential for converting a prospect into a customer . It is therefore particularly used for writing marketing content. It is, in fact, suitable for all communication media, including digital (sales page, landing page, advertising on social networks, Google Ads, newsletters, etc.).
It's a proven copywriting technique that you can apply to your entire content strategy, regardless of the channel.
What is copywriting?
Copywriting is the art of creating persuasive narratives to captivate an audience and encourage them to take action. In other words, copywriting is the art of using words to sell. To do this, a copywriter uses tools like the AIDA model and certain cognitive biases. The goal is to influence consumer behavior and encourage them to make a purchase.
What does the acronym AIDA stand for?
The acronym AIDA stands for "attention," "interest," "desire," and "action." These are the four stages a consumer goes through to make a purchasing decision. As such, these are also the phases that marketing content creation must follow to be effective and aim for conversion.
1. Attract attention
The first step in the AIDA method is greece phone number data to grab the consumer's attention . The assumption is that they are unfamiliar with the product or brand. The goal is to find a way to engage them, whether through content or style.
This is a critical phase, as the opportunity lasts only a few seconds , especially if you apply the AIDA method to a marketing email or a social media post. Internet users' attention span is very short (even more so if you're targeting younger generations).
AIDA Method
2. Generate interest
Once you've captured your audience's attention, you need to cultivate their interest . At this stage of the AIDA method, they should feel that your company and your products or services can address their needs. Be careful, however: this second stage isn't intended to sell your offer, but to educate your prospect.
3. Create desire
In the third phase of the AIDA method, you must make your offer irresistible . You must give your prospect an excellent reason to make a purchase (the next and final step in the process). To do this, you will put forward arguments that speak to your audience. This requires a good understanding of their profile, expectations, and needs.
He then formulated in 1898: " attract attention, maintain interest, create desire, get action" (attract attention, maintain interest, create desire, get action).
This is the birth of the acronym and the AIDA method. It aims to guide a marketing message by following the stages through which a consumer goes to make a purchasing decision.
125 years after its theorization, the AIDA method remains essential for converting a prospect into a customer . It is therefore particularly used for writing marketing content. It is, in fact, suitable for all communication media, including digital (sales page, landing page, advertising on social networks, Google Ads, newsletters, etc.).
It's a proven copywriting technique that you can apply to your entire content strategy, regardless of the channel.
What is copywriting?
Copywriting is the art of creating persuasive narratives to captivate an audience and encourage them to take action. In other words, copywriting is the art of using words to sell. To do this, a copywriter uses tools like the AIDA model and certain cognitive biases. The goal is to influence consumer behavior and encourage them to make a purchase.
What does the acronym AIDA stand for?
The acronym AIDA stands for "attention," "interest," "desire," and "action." These are the four stages a consumer goes through to make a purchasing decision. As such, these are also the phases that marketing content creation must follow to be effective and aim for conversion.
1. Attract attention
The first step in the AIDA method is greece phone number data to grab the consumer's attention . The assumption is that they are unfamiliar with the product or brand. The goal is to find a way to engage them, whether through content or style.
This is a critical phase, as the opportunity lasts only a few seconds , especially if you apply the AIDA method to a marketing email or a social media post. Internet users' attention span is very short (even more so if you're targeting younger generations).
AIDA Method
2. Generate interest
Once you've captured your audience's attention, you need to cultivate their interest . At this stage of the AIDA method, they should feel that your company and your products or services can address their needs. Be careful, however: this second stage isn't intended to sell your offer, but to educate your prospect.
3. Create desire
In the third phase of the AIDA method, you must make your offer irresistible . You must give your prospect an excellent reason to make a purchase (the next and final step in the process). To do this, you will put forward arguments that speak to your audience. This requires a good understanding of their profile, expectations, and needs.