7 Steps to Create a Social Media Editorial Strategy
Posted: Tue Apr 29, 2025 8:24 am
⏲ Reading time: 12 minutes
More than 55% of austria phone number data the world's population uses social media! So you shouldn't miss out on this communication channel to promote your business . To achieveyour goals , you need to implement an editorial strategy on social networks . Without this, you can't know how to reach your target and convert them and don't have the tools to judge its effectiveness . I therefore suggest you discover the 7 steps necessary for creating this essential marketing tool .
If you are in a hurry and want to enjoy a quick read , you can just read the summary in the first chapter of this article.
Quick read: understanding editorial strategy on social networks
A successful social media editorial strategy is essential for your content marketing. Here's a summary of everything you need to know !
Importance of an editorial strategy on social networks
Infographic: The importance of an editorial strategy on social networks
Attract and retain your customers : exceptional visibility on social networks.
Develop your reputation : make yourself known and increase traffic to your website.
Save time : organize, plan and accelerate content creation.
Achieve your goals : create a community of qualified prospects.
Measure your results : refine your digital communication as a whole.
7 Steps to Creating a Social Media Content Strategy
Infographic: 7 Steps to Creating a Social Media Editorial Strategy
Determine your goals : awareness, audience, engagement, traffic and conversion.
Research your target customers : use analytical tools and draw inspiration from your competitors.
Choose the right platform : adapt to your target.
Establish your metrics tracking : impression, reach, interaction, recommendations and hashtags.
Make a posting schedule : vary the type and genre of content.
Create engaging content : educate, inspire, entertain, and sell.
Check your results : judge performance and adapt to changing expectations and needs.
As you read on in this blog post, you'll find all the details on each of these elements.
⚠ The importance of having a social media content strategy
Illustrative image: Importance of a social media content strategy
You're probably aware that to attract new customers and retain them , your presence on social media is essential. It also allows you to develop your brand awareness and increase your visibility . Let's now see why implementing an editorial strategy on social networks is also necessary to improve the effectiveness of your digital marketing .
Save time
Of course, implementing a social media content strategy takes time. However, it's a one-time step that will speed up your entire social media journey. By documenting your methodology, you can optimize every phase of content creation and save valuable time in the long run .
Achieve your goals
Knowing your target audience and which platforms to communicate your messages on increases your chances of reaching qualified prospects . Targeting your audience perfectly and tailoring your content accordingly is far more important than having millions of subscribers .
Measure your results
When you implement your social media editorial strategy, you clearly define your goals and determine the best ways to measure them . This technique is also an excellent way to refine your digital communication based on the success of the best-performing content.
7 steps to creating an editorial strategy on social networks
More than 55% of austria phone number data the world's population uses social media! So you shouldn't miss out on this communication channel to promote your business . To achieveyour goals , you need to implement an editorial strategy on social networks . Without this, you can't know how to reach your target and convert them and don't have the tools to judge its effectiveness . I therefore suggest you discover the 7 steps necessary for creating this essential marketing tool .
If you are in a hurry and want to enjoy a quick read , you can just read the summary in the first chapter of this article.
Quick read: understanding editorial strategy on social networksA successful social media editorial strategy is essential for your content marketing. Here's a summary of everything you need to know !
Importance of an editorial strategy on social networks
Infographic: The importance of an editorial strategy on social networks
Attract and retain your customers : exceptional visibility on social networks.
Develop your reputation : make yourself known and increase traffic to your website.
Save time : organize, plan and accelerate content creation.
Achieve your goals : create a community of qualified prospects.
Measure your results : refine your digital communication as a whole.
7 Steps to Creating a Social Media Content Strategy
Infographic: 7 Steps to Creating a Social Media Editorial Strategy
Determine your goals : awareness, audience, engagement, traffic and conversion.
Research your target customers : use analytical tools and draw inspiration from your competitors.
Choose the right platform : adapt to your target.
Establish your metrics tracking : impression, reach, interaction, recommendations and hashtags.
Make a posting schedule : vary the type and genre of content.
Create engaging content : educate, inspire, entertain, and sell.
Check your results : judge performance and adapt to changing expectations and needs.
As you read on in this blog post, you'll find all the details on each of these elements.
⚠ The importance of having a social media content strategy
Illustrative image: Importance of a social media content strategy
You're probably aware that to attract new customers and retain them , your presence on social media is essential. It also allows you to develop your brand awareness and increase your visibility . Let's now see why implementing an editorial strategy on social networks is also necessary to improve the effectiveness of your digital marketing .
Save time
Of course, implementing a social media content strategy takes time. However, it's a one-time step that will speed up your entire social media journey. By documenting your methodology, you can optimize every phase of content creation and save valuable time in the long run .
Achieve your goals
Knowing your target audience and which platforms to communicate your messages on increases your chances of reaching qualified prospects . Targeting your audience perfectly and tailoring your content accordingly is far more important than having millions of subscribers .
Measure your results
When you implement your social media editorial strategy, you clearly define your goals and determine the best ways to measure them . This technique is also an excellent way to refine your digital communication based on the success of the best-performing content.
7 steps to creating an editorial strategy on social networks