Why is the first page of Google important?

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Contents
How does first-page ranking benefit your business?
How many different ways can you get on the first page of Google for free?
How to use your website to get on the first page of Google
How to use your business listings to get on the first page of Google
Why the first page of Google is important
Google’s search results are getting more robust— with Knowledge Panels, answer luxembourg phone number lead boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate both fall off precipitously as one works their way down the search results.

How to Get on The First Page of Google

Traffic and engagement falls off precipitously after the first few results.

Getting on the first page means significantly higher click-through rate
It’s a known fact that the first page of Google captures the majority of traffic, but did you know that there are significant differences in click-through rates for the top vs bottom results? One study shows the following click-through rates by Google position: