Empiric Marketing shares this sentiment

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The resulting shift to auto bids, auto ads, and keyword-less bidding suggests Google is trying to give advertisers less control over their campaigns.
Brett McHale, paid media marketing expert and founder of :

“Google has continued its trend of reducing transparency for the purpose of its own bottom kenya phone number lead line. Not only has it taken measures to broaden match types across the board, but it is also now limiting your visibility into how you’re spending your money.

Advertisers will have to start using more exact match variations in order to ensure that they’re showing up for the most relevant queries possible—unless they are comfortable spending quite a bit of money to get an idea of where to optimize from broad and phrase match.

It all seems like a way for Google to make more money while reducing the advertiser’s ability to optimize, not to mention relentlessly encouraging automated bidding.”