How to create an online store from scratch

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Creating an online store offers numerous advantages over a physical store : you won't have to pay rent or maintain the premises, and you can reach thousands or even millions of potential customers. The key to success is understanding how an online store works, having a good business plan, and planning all the details in advance.

How much does an online store cost? Apps, techniques, and more

How to create an online store from scratch? 7 steps to creating an online store
Choose your online store name and domain. The first step in creating an online store is choosing a good domain name. A short and simple name is memorable and helps with search engine rankings. If you only sell in Spain, a .es domain is preferable, but if you have an international presence, a .com is better.
Choose a good hosting company. If your store takes a long time to load, users will abandon their shopping carts and search engines will penalize it. Therefore, it's essential that the hosting not only provides the necessary space but also ensures a good connection speed and sufficient bandwidth to support traffic without interruptions.
Use a good CMS for e-commerce . To create an online store, you need a CMS. PrestaShop is a good option, but you can also use WordPress or simpler alternatives like Shopify. Keep in mind that you'll need to install various additional plugins or extensions to equip your store with all the necessary features.
Personalize your products. Add photos and details to all your products. This information will help customers navigate the purchasing process and improve your online store's ranking.
Add payment methods. The more payment methods you accept, the better. That way, you won't lose customers because they can't complete the transaction. And don't forget that some people still choose the cash-on-delivery option.
Design your marketing strategy. It's buy phone number list difficult to sell if you don't have a strategy that adapts to current digital marketing trends . Learn about industry developments and use them in your store. To attract traffic, for example, it's advisable to have a blog that provides added value to customers. You can also use social media to promote your products and launch SEM campaigns that will help you achieve your first sales.
Regularize your legal status. To sell products, you need to be registered with the Treasury and Social Security. You can register as self-employed or start a business . Also, make sure you comply with the Retail Trade Regulation Act, the Information Society Services and Electronic Commerce Act (LSSI), and the Data Protection Act (LOPD).
Learn the steps to create an online store and get the most out of it.

How much does it cost to set up an online store?
Creating an online store doesn't require a large investment . In addition to the internet connection, you'll also need hosting , which averages €100 per year or more, depending on the space you need and the traffic you receive.

If you hire a web developer to set up your store, they may charge between €2,000 and €3,000, but you can buy a good template for less than €100 and customize it yourself. If you opt for Shopify, plans start at $29 per month for a basic store.

A professional SEO service will cost you between 400 and 600 euros per month. The marketing budget is around 200 euros per month, divided between SEM and social media campaigns. Add to these expenses the sales commission from payment gateways.

If you want to delve deeper into e-commerce and continue learning not only how to create an online store, but also how an online store works, how to manage it, and the most important strategic points to consider, come and learn about our Master's in Strategic and Digital Marketing Management in Madrid , Mallorca , or Barcelona . These Master's programs include a module entirely dedicated to marketing and e-commerce, in which you'll learn how to create a strategic plan for your online store and some techniques that will allow you to increase sales and get the most out of your e-commerce.